Project Initiation Form

Marketing Communications for Enrollment Management (MCEM) provides services to help support the recruitment, retention and success of students at UC Merced.

We would be happy to assist you with your projects given that they fall under the guidelines and services we offer below.


Creative Services

Graphic design services for the creation of marketing/promotional materials for print and the web. (Services not offered for student groups).

Services include

- Design fliers, handouts, postcards, web graphics and posters
- Gather quotes and cost estimates from printing vendors and oversee the print process

* Creative services are free, but your department will be responsible for all printing costs and/or advertising costs.

Email Outreach

We can deliver important and relevant messages to prospective students, applicants and admitted students.

Services include

- Creating communication plans
- Writing email marketing messages to promote academic programs, student services and events, or relevant university news

* All requested communications are subject to approval from the Office of Admissions and the Vice Chancellor for Enrollment Management.

Photography and Videography

Photography and videography services for a variety of needs.

Services include

- Event photography/videography
- Headshots/group photos
- Marketing photo shoots
- Interview, instructional or promotional videos

Website Support

Website design guidance based on content (text, photos, logos, etc.) that you provide.

Services include

- Website design strategy/guidance/feedback
- Update content on a UC Merced subpage website (e.g.

* Website support will be provided exclusively for departments within Enrollment Management.

Writing and Editing

Services include

- Proofreading final drafts of design and print projects
- Providing consultations to create more marketing-driven written content (web copy, email copy, etc.)

Project timelines

- As a general guideline, all project requests should be submitted at least two to four weeks prior to your requested deadline.

- Prior to starting any project, there will be a mandatory client meeting to discuss the details of your project with a member of the MCEM team.

- The time it takes to complete your request will depend on a number of factors, including the complexity of the project, and your availability to answer questions, approve proofs and adhere to printing timelines.

Once we have begun production on your project, it's important that you be available to respond to all questions and/or approve proofs to keep the project on schedule.